The company was founded in 1992, when chemists Michalis Papaefstratiou and Julia Armagou decided to enter the world of beauty, create new formulas, and implement their personal values in the laboratory work. Their main goal was to create innovative cosmetics based on research. Since 1992 cosmetology has changed beyond recognition. The requirements and needs of beauty professionals have grown very strongly. In today’s world of beauty, the effectiveness of cosmetological procedures must be the same as those of plastic surgery, dermatological procedures. Despite all of this, the company’s main goal – to make people feel good about their own healthy skin – hasn’t changed.
The renewed ‟Elements” line that’s based on innovative ingredients and technologies offers beauty formulas that are fully in line with global cosmetology trends and latest scientific achievements.